About Us

About Us — The Story of Susan & Chloe London

A Decade of Style, Vision & Personal Connection

Susan & Chloe London was founded by two lifelong friends who share one passion: creating a fashion destination where elegance, creativity and personal service come together.

For over 15 years, we have proudly built a brand that blends timeless style with a modern touch, inspired by the vibrant heart of London’s fashion scene.

Who We Are

As founders, we started Susan & Chloe London with one clear mission:
to create a place where people feel confident, understood, and celebrated through fashion.

Our combined backgrounds in fashion design, retail and styling gave us the foundation to build a store that focuses not just on clothes — but on how those clothes make you feel.

With over a decade of experience, we continue to stay hands-on in selecting every collection, every detail and every customer interaction.

Why We Started This Journey

Our journey began with a shared belief:

Great fashion should be personal.
Not rushed.
Not transactional.
Not just a product — but an experience.

We saw how many stores lacked true customer attention. We wanted to change that.

From day one, we built our brand around:

  • Personal styling advice

  • High-quality, thoughtfully curated pieces

  • A welcoming and intimate shopping environment

  • Real conversations with real people

Fashion became our way of connecting — and that remains the heart of our store today.

Our Philosophy & What We Stand For

At Susan & Chloe London, we believe in:

1. Personal Approach

We don’t just sell clothes — we get to know you.
We listen, we guide, and we tailor every experience to your style, personality and needs.

2. Confidence Through Fashion

We want every person who walks through our door to leave feeling confident, empowered and themselves.

3. Quality & Craftsmanship

Every piece in our collection is carefully selected based on fabric, fit, comfort and longevity.
If we wouldn’t wear it — we won’t sell it.

4. Authenticity

We stay true to who we are as founders.
We stay involved in every aspect of the business.
We value honesty, transparency and long-term relationships with our customers.

5. Community & Connection

Our customers are not numbers — they are part of our story.
We’ve grown because of them, and we continue to innovate for them.

Our Promise to You

As we celebrate over 15 wonderful years, our commitment remains the same:

✨ We deliver fashion with heart, integrity, and personal attention.
✨ We help you express your identity through style.
✨ We create a shopping experience that feels warm, elegant and meaningful.

Whether you visit us online or in-store, you are more than a customer —
you are part of the Susan & Chloe London family.

Join Our Journey

We invite you to explore our collections, discover your personal style, and experience fashion the way it should be:
personal, inspiring and unforgettable.